It’s either the ultimate on-a-plate convenience for the time-poor super-rich, or risks falling into the trap of cultural stereotyping – but a new luxury development in north London has designed six show flats each tailored to a specific nationality.
The residences at Buxmead on The Bishop’s Avenue – Hampstead’s billionaires row – cost from £6.9m-£15m, and the development’s show flats include The Rosewood Apartment, aimed at Europeans with its contemporary, eclectic and fun décor that mirrors a quirky London boutique hotel, and the Garden Apartment for Middle Eastern buyers. More formal and classical in style, the latter “will appeal to exuberant personalities who like to make a statement and entertain in style”.
“My experience is that buyers do not want to be put into a box, even less so if the box associates them with an entire country, says Alisa zotimova, founder of AZ Real Estate, a consultancy based in London and Moscow. “Part of the appeal of London is its forward-thinking, cosmopolitan nature, so creating specific apartments aimed at certain nationalities feels like a step backwards”.
And there’s no accounting for people’s taste. “Some Russians, Arabs and Indians favour opulent interiors with rich textures and the ‘bling’ factor. Equally, some of these buyer groups, based on their education and lifestyle influences, currently prefer the stripped-down Nordic aesthetic. To pigeonhole them by nationality can be risky,” says Zotimova.
Source: The Telegraph
Read the full article: How property developers hope to reflect international clients’ tastes